Focus groups are pivotal in qualitative research, offering a dynamic platform for gathering in-depth insights from selected participants on specific topics. This method involves interactive discussions facilitated by a skilled moderator, allowing participants to share their opinions, experiences, and perceptions openly. Unlike individual interviews or surveys, focus groups capitalize on group dynamics, enabling participants to build upon each other's ideas and explore diverse viewpoints collaboratively. Advantages of Face-to-Face Data Collection 1. Enhanced Depth : Face-to-face interactions foster a conducive environment for deep exploration of topics. Participants can articulate their thoughts more freely, providing comprehensive insights that may be nuanced or multifaceted. 2. Non-verbal Cues : Beyond verbal responses, face-to-face settings capture non-verbal cues such as body language and facial expressions. These cues offer additional context to responses, enriching the unde...
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